WeChat typically favours long-form content - think blog posts versus thought-snippets like Tweets. However, ‘articles’ here refers to the content you’ll be posting on your account. It sounds strange to have to limit your content to a measly 4 notifications per month with only 8 articles per message. Harry Rosen Canada’s WeChat Services Account This type of account can send its followers push notifications, with a limit of 4 per month, and up to 8 articles per message. In the main ‘chats’ home screen interface, Services Accounts appear in the same area as friend chats, making them highly visible. Businesses are able to fully customize their profile for the most intuitive navigation and brand recognition for their followers with this type of account. WeChat Services Accounts are the most popular choice for businesses that offer products or services, and who wish to sell these to the Chinese market. What are you waiting for? WeChat Services Account Keep reading to discover the differences between these types of accounts and learn which is best for your business, so you can take advantage of a new market and ultimately get more customers. Due to the many rules and regulations in China, opening a WeChat business account is very different than creating a simple Facebook page. There are two types of Official Accounts a business can create on WeChat: Subscription Accounts and Services Accounts. As you can see, this platform has huge potential to reach a new market ahead of your competitors. Since Facebook, Google, or WhatsApp can’t be used because of China’s firewall against such applications, WeChat is the main way people communicate with their families overseas. It is safe to assume a significant portion of these have families with which they communicate back in China.
WeChat and other Tencent properties have 1.4 million monthly active users in Canada alone. However, about 5% of Canadians identify as Chinese, which equates to about 1.77 million people. You may be thinking most of these users reside in China, and therefore aren’t in your target audience. Although it can take some time to learn the ins and outs of a new social network, WeChat’s global 1.2bn monthly active users (read: potential readers of your content) are nothing to scoff at. If WeChat isn’t a part of your marketing strategy, you’re missing out on the 5th most popular social network globally - coming in ahead of even the likes of Instagram.
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